3. Decision: If things look positive from the editor's perspective, the project then goes to the publications board. This committee usually includes all the editors, the people from marketing, the sales team, various business managers, the publisher, and so on. The editor presents a summary of the manuscript to this group, and also present things like the author's credentials, a summary of the critical reviews, his own evaluation, and a summary of the financial projections. Financial projections are done on all books. They include projected sales figures, an estimated cost for producing the book, and an analysis of projected cost versus projected sales.
4. Contract: If most of the members of the publications board see the project in a positive light, then the standard "rich and famous" contract is offered to the author.
All editors have this in common according to Len: They are paid to process words into communication packages. They achieve this by getting the right idea together with the right author. It may be the author’s idea or the editor’s. But ultimately the rubber meets the road when the right idea gets into the hands of the right author. When this mix is achieved, the publishing house has a winning book.
There are thousands of book proposals received annually by each publishing house. To give yourself an edge, attend a writers' conference and meet personally with book editors and agents to establish a working relationship with them. Then, when your manuscript crosses an editor's desk, he can say, "I met her at the Write-to-Publish Writers Conference and discovered her exciting idea for a potential book."
This concludes the 22-part series on “Writing the Nonfiction Book.” I hope you have found this information helpful.