Various publishing houses approach the editorial function differently. Yet, the main job of all editors is to find good manuscripts, develop them, and then sell these manuscripts to the in-house departments. Thanks go to Len Goss, who was Senior Acquisitions Editor at Broadman & Holman Publishers, now B & H Publishing Group, for his four basic steps that he used in reaching the publishing decision. Here are his first two:
1. Evaluation: The editor who receives the proposal is going to ask some hard questions about it. Does it fit squarely within the general publishing parameters of the publishing house? Does it fall within the mission statement? Is the topic timely? Is the topic significant? Is the manuscript's readability level about right? Is it well written? Is the structure of the project coherent? Does the manuscript or the book idea stimulate thought and inquiry? Is it generally usable for courses in the typical curriculum? If so, which courses and at what level? Is this an economically viable book? Will it attract a reading audience?
2. Review: What usually happens when an editor's initial response is favorable is that he or she will ask for the opinions of colleagues in the publishing house. In many cases, the material is sent to outside reviewers who are asked to read and evaluate the manuscript. The outside reviewers are chosen for their expertise in the subject matter of the manuscript. Sometimes manuscripts are sent to several reviewers, all in the attempt to determine the strength and weaknesses of the author's position or presentation. When the editor receives all the reviews, he or she must then weigh them and decide whether to reject the project or move it to the next stage, which in most cases means taking it to the publications board at the publishing house.
More of Len’s tips will be given in next week’s blog.