The title of your article or book is as important as its beginning. The title is what you use to hook the readers, so it must be eye-catching. Many readers buy a book on impulse by looking at the title. Many readers buy a magazine because an article title piqued their interest. Some readers thumb through a magazine or browse a website, checking titles and reading only the articles for which the title grabbed their attention.
Titles need to be accurate. They should express specifically what will follow in the article. Readers don’t want to feel cheated because they thought they were getting something totally different than what your article or book delivered. If your subject matter is serious, also make your title serious. Example: “A Cry for Acceptance.” If your material is humorous, you can make the title funny, too. Example:“Turning Frogs into Princes.”
Titles are usually concise. A good rule is to keep your titles five to seven words. Use active verbs, specific nouns, and descriptive adjectives to grab your readers. Also try to draw in readers, so they feel actively involved in your article or book. They need to feel there is something in it for them. All Cracked Up: Experiencing God in the Broken Places is a good example.
Next week we will talk about catching the readers’ attention with your title.