When interviewing your subject, ask one question at a time. Prompt the person if they draw a blank. If they are self-conscious, tell them about a similar incident in your own life. Become vulnerable. Some people don’t want bad things said about them, but our vulnerable areas help others the most. If the interviewee opens up, get permission to print the sensitive material.
If you become confused, stop and summarize what you think the person is trying to say. Know when to probe and when to back off. Interviewing is an emotional experience, and a bond is formed between you and the person. Show empathy.
When you are finished, ask if you can call the interviewee if you forgot anything. This leaves the door open if you have a question. Leave your business card, and write a thank you.